Another popular activity in these forums is 'splitting bundles' between members by going in on one purchase together for individual apps.
Listen, there's nothing criminal about that. If you go ahead and organize that with some friends because you can't afford the bundle, no problems by us. But please do so outside of the community. We support the gifting of individual licenses in our bundles for the purpose of gifting – otherwise, we work really hard to pack a TON of value into our software packages, and it's not hard to feel like many bundle splitters are exploiting the idea of a bundle and its participating developers to purchase individual apps à la carte at 90%+ off.
And similar to the license trading situation, most bundles don't offer individualized gifting options, and so you're left sharing individualized software licenses registered to someone else, which developers aren't really prepared to deal with.
Here's the awkward part, you guys have treated us really well here before in regards to bundle splitting. I don't even remember many threads going on during MacHeist 3 where people were organizing bundle splits. But I do remember many similar threads for competing bundles, and when I see those threads, I don't think it casts our community in the positive light it deserves.
Feel free to discuss.
First, keeping license selling off your site ... makes sense to me. And if you guys don't want users splitting bundles on your site, that's fine with me. It really is.
However, I'm taking a strong contrarian viewpoint on what you wrote Phill. A specific "bundle" is nothing more than a thing of your creation. The "participating developers" don't give a rat's behind about the welfare of other app developers, they do it because it makes sense for their situation. Perhaps, they are relatively new to the game and want access to 650,000 participants and millions more after tweets. Perhaps their current app is on its last revenue legs and they want to get a ton of people they can get an upgrade fee from that they wouldn't get without Macheist. So, as an analogy, Macheist isn't much different from Amazon. Amazon does these buy 1 get 1 promotions and then consumers buy both and then turn around and sell the one they don't need in Amazon marketplace at a discount rate. Are manufacturers, software companies and movie studios thrilled that brand new items are being offered at a discount rate through Amazon? You can bet not. Do they know that they weren't going to participate in revenue from secondary sales of their products? Of course.
To suggest that app developers are getting "exploited" by bundle splitting is comical. If you Macheist guys are as smart as I think you are, they should be paying YOU to participate in these bundles. Getting valid lists of folks that spend on Mac applications is invaluable to them.
One thing that is important, is that a developer gets the correct info on who is using their products. If they are not set up to do that, shame on them. I think most users want to give correct info to the software groups so they can be wired in to patches, upgrades and the like.
Just my viewpoint. I'd be glad to hear other ideas as to what I'm not considering.