So I guess one can interpret this as a giant "**** you" to the people who paid full-price for Espresso the first couple of weeks it was out... and a "go to hell" to MacHeist 3 purchasers.
It seems legit. It doesn't seem very cool.
They should have made the cutoff date more like January 2010 (or even December 2010!). There's no reason why a company should extend its free upgrade period that far back unless it's to make a point. And kind of an unnecessarily cruel point.
Then again, I can see that they might really have wanted to give a free upgrade to all v1 owners, but not be able to support giving it to the vast pool of MH users. I mean, what if we're 70% of their license base? The cutoff date was mostly to exclude us and the initial purchasers are collateral damage (who knows, they may be able to work out a deal in private with the sales team if they complain).
That being said, I like Espresso, I don't feel hostility towards MacRabbit (unlike PotionFactory, for example), and if the upgrade price is reasonable I might go for it anyway. After 2.5 years I don't feel that I'm absolutely entitled to a free upgrade.
"You have the whitest white-part-of-the-eyes I've ever seen. Do you floss?"
Get Dropbox. You need it!