So as we near the end of the event, I want to share with you guys a little bit about my personal motivations behind MacHeist, and why I and the other members of the team here have been spending the last few months of our lives on this project.
In short, it's about doing what we can to support the community of independent Mac developers and, in turn, the many users of these freeware and shareware products. This community has given me and the others involved a lot over the years. Friends, jobs, and some truly amazing opportunities.
You know, sometimes it's easy to boot up Adium to chat, Transmit to work on a website, or Delicious Library to organize your media collection, pick whichever freeware or shareware app that's just integral to your Mac experience, and not remember the thousands of hours of loving care poured into each of these creations by their developers. And many of them do it for free, or as a side thing in addition to day jobs, because it's honestly a very hard thing to make a living off of shareware development, even with the Mac community's relatively strong support for it.
Regardless, I know you'll agree that the quality of these apps is in general, surprisingly good. Don't believe me? Just take a walk on the Windows side of VersionTracker...
It's due to your continued and active support of independent Mac developers that these amazing products continue to get made. And with further support, the quality and number of these great products can only improve.
We set out with MacHeist to help improve the Mac shareware scene in two ways. Excite existing fans again by having you guys trying and exploring some great gems we felt deserved more exposure, and perhaps more importantly, bringing new users into the market, perhaps introduced to their first Mac shareware applications, lured in by some fun games and free software.
I think the fact that over 25,000 of you have joined up in a little over a month is extremely significant. I think it's safe to say at this point that, thanks to you guys and support from over a dozen Mac shareware developers so far, we have made some progress along these roads. Maybe nothing really noticeable yet, but perhaps just enough new excitement, and new users, to trigger some positive change. Maybe by this time next year, you guys will be enjoying a few excellent new products from new developers who have jumped in encouraged by your excitement. Or maybe a couple Mac shareware developers will be able to continue their work, when in a different situation, they might've had to shut their doors.
And of course, we have one more trick up our sleeve. As you know, we've been preparing a final bundle of some of the best Mac shareware applications out there. It's a large bundle, and a diverse one, with something for everyone. Even if you're a prolific purchaser of Mac applications, you will probably find great value in this package. But over the past few months, as I've been talking the developers into participating, the focus has slowly shifted from pleasing existing shareware users to creating the most appealing "welcome package" to the world of shareware possible. I feel what we've put together will be giving many people the spectacular "first impression" of Mac shareware that the independent development community deserves. Hopefully you guys will spread the word beyond the usual crowd, and we'll get a lot of first time shareware customers leaving with a great taste of what the community has to offer.
I know MacHeist is wrapping up soon, but I hope this is only the beginning of your exploration and support of independent Mac software for those of you who were recently introduced to it, and for the rest, a new, exciting chapter of your shareware experience.
And, since this is getting rather long-winded, I'll finish it up with a quick request. Mac shareware and freeware has always succeeded best when spreading by word of mouth, not by banner advertisements. So if you find a really cool application and send in some cash for a serial number, don't stop there. Show it to your friends. Share your experience with it on your blog. And the next time a friend looks over your shoulder and asks, "hey, that looks cool, what is it?", think of it as an opportunity to introduce your friend to what is often a truly fun and rewarding aspect of the Mac experience.
Give yourselves a pat on the back for what you've done so far, and maybe send an email of thanks to the developers who have participated so far. They'll appreciate it.
And above all, keep spreading the shareware love!
Co-Creator of MacHeist, Clear, Partner at tap tap tap | follow me on twitter