In all honesty, anyone think Macheist 4 will ever happen?
I still think that MacHeist is still a very viable promotional tool for developers.
In no particular order and off the top of my head...
Bundles are all down to the Apps the promoter is able to sign up, and as far as bundles go there's no-one better than MacHeist for developers.
Apps get noticed
The Mac Appstore will have initially had a detrimental affect on the number of software developers that may have considered a promotion like MacHeist, but as the MAS fills up with crap it's getting ever harder to spot the cream. Developers with something special who want overnight brand awareness couldn't find a better solution than MacHeist.
People become users of apps they wouldn't have considered otherwise
However cheap a developer makes a products in the MAS, the majority of people out there aren't potential customers. I can think of many apps that I was aware of but wouldn't have bought because I didn't think were relevant to me. Many have become part of my daily workflow.
Upgrade revenue potential
Having potentially 100,000+ new users of your app brings a lot of potential for future version upgrade fees, something that's not possible in MAS. People don't feel as good about re-buying a new version as they do about getting an existing user upgrade deal.
Despite the revenue per bundle sale per developer being very much lower compared to selling directly, there is still potentially a serious payday for app developers who become of MacHeist, more so that any other bundle organiser.
Developers can be feature limited by MAS Rules
Some apps have their feature limited in the MAS, I nearly bought IVI Pro on the MAS recently whilst hearing about it on Macbreak Weekly, fortunately I hadn't clicked 'buy' when they mentioned the DVD ripping part had to be removed from the app-store version.
Other Apps just don't fit within MAS rules
There are many useful apps that do things for us that don't fit with Apple's view of the way things should be done. These will never be accepted into the MAS, but the developers still to find a way to gain that brand awareness.
I'm sure there are other benefits for the developer, but as far as if it's worth it for Macheist... Think of the success they've had with the past full bundles, then think how many new macs have been sold since MacHeist3. I find it hard to believe that a company as smart and savvy as Macheist isn't totally aware of the potential for even more success and the prestige of being the only company in the world that can take a major bundle past 100,000 sales.
With a near 1,000,000 membership, better than ever reasons/opportunities for developers to support and millions more Macs in every day use since the last one I'd be amazed if there wasn't a MH4 at some point in the near future.
These are my thoughts, please feel free to pull apart my logic, and I'll apologise now for the syntax of my post, it's really late for me (I start work at 4am) and I don't have the will/energy to correct my grammar/spelling/punctuation.
PS. I bet I read this back tomorrow and cringe at what I wrote (sober but really knackered).
6th February 2009 MacHesit III Begins... MacHeist IV? 15th September 2012! IT's HERE!!!